Most companies guess what customers want. Let's create the clarity that makes growth decisions obvious. Training & coaching for B2B businesses.
From customer clarity to strategic action
Without a solid knowing of your customer, your actions become a guess. And every decision you make from that non-clarity just adds to the weeks and months of not growing in the right way.These workshops and programs are built to close that gap, so you can scale what actually works.

Workshop Series: From clarity to an effective plan
In these hands-on workshops, we go from raw insight to a clear, confident plan: content, distribution, and actions, all aligned with the people you actually serve.You need to deeply understand your customer, and build from there.

Weekly Accountability Coaching
You know your customers matter, but it’s easy to drift.
 This is where we meet. Together, we stay close to your customer, refine your thinking, and build real traction - with weekly check-ins, accountability, and ongoing insights.Starts at SEK 15,000 monthly.
I've done this a lot. Over the last 15 years, I’ve led growth from the inside, as a CMO, COO, marketing trainer and business coach. I’ve built teams, scaled startups, and advised 100+ founders in the B2B space.What I’ve learned? Marketing and growth gets clearer, and faster, when you’re deeply connected to your customer. At the same time, almost everyone seem to struggle here.Becoming excellent at your customer is such a cheat code that I've decided to focus primarily on this high-leverage point.If you’re ready to grow from customer truth outwards, let’s talk.

Alright, anything else I should know?
I work best with ambitious leaders and operators who don't mind being a bit uncomfortable, enjoy being getting aha's! about previously held beliefs, and can put aside assumptions.Oh, and I like to simplify things. And help people think in framework, systems. Within these, we can play, grow and challenge ourselves.
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